What is media training? Is media training for you?

  • What is media training? Is media training for you?

    What is media training? Is media training for you?

    Giving interviews to the media and participating on panels are great ways to get your message out. But are you ready? To make your next question and answer situation successful, preparation is key. Media training provides the tips, tools, and practice to boost your skills.

    What is media training?

    Media training is training to handle questions from the media, the public, and important internal audiences. Today, the media is everywhere — TV, radio, newspaper, magazines, video bloggers, and social media. Even internal speeches may be recorded on a phone and broadcast through an employee’s social media. Media training helps you send the company’s key messages and avoid missteps.

    Good media training includes tools to build your messages, gain confidence, and enhance your charisma. Courses cover everything from how to control your nerves, where to look, and what to say. Trainers help you to build your responses to the easy and the tough questions. Then, you will practice and receive personal tips. Corporate media training and open enrolment media training are available.

    Who needs media training?

    Media training is for those who represent the company. This includes company and non-profit leaders, public speakers, and panellist. Media training attendees include –

    • Company or non-profit leaders, who tell the company story or address a crisis
    • Plant managers, who may face a safety incident, lawsuit, or labour union issues
    • Spokesperson or product managers, who promote new products
    • Technical experts, who answer questions after a presentation
    • Panellists, and
    • Politicians (of course)

    Media training is often part of leadership development.

    Receptionist and others who answer external calls will also benefit from media guidance. In most situations, they don’t need full training.

    How do I choose a media trainer?

    Before becoming a trainer, I was a leader and received media training from a large advertising firm. One trainer fired hostile questions at me while a second trainer filmed the event. There was no strategy, tips, or training. To avoid this, look for an expert with the tools and experience.

    Media trainers are often public speaking trainers or public relations consultants, each with slightly different expertise. Look for someone with a communication degree and whose background and experience are aligned with your business needs.

    Expect the trainer to ask about your experience, the media you use, and your business goals. Your trainer will recommend a structure to fit your needs and the group size. Because your performance requires practice and individual feedback, private training and small groups are suggested.

    Good media training, and a little practice, gives you the tools to think quickly, speak clearly, and achieve  your business communication goals. 🙂


    Presentation and Media TrainerKimberly VanLandingham is the CEO of European Market Link Sàrl, the owner of Presentation Training Switzerland.com. She has a 20 years of corporate experience, including TV and radio as a product spokesperson and business leader. Ten years ago, she left DuPont de Nemours to offer training and consulting in public speaking, media, and cross-cultural communication to international business leaders and techies. She has a Masters in cross-cultural communication and a BS in engineering.


    Photo by Geron Dison on Unsplash.

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