The Rise of Presentations in Job Interviews and How to Prepare

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• business presentations, presentation skills, interview skills, job interviews

In today’s competitive job market, the traditional hiring process—consisting of questions and answers—has evolved. More and more employers are integrating presentations in job interviews. This shift is designed to assess candidates’ communication prowess, confidence, and ability to engage audiences. In this blog, we’ll explore why presentations have become a crucial part of the interview process, how this trend benefits both employers and applicants, and what job seekers can do to prepare.

Why Are Presentations in Job Interviews so Common?

Employers are increasingly valuing soft skills such as communication, persuasion, and leadership alongside technical expertise. According to Harvard Business Review, organizations seek candidates who can articulate ideas clearly and influence others, regardless of their role or industry (Harvard Business Review, 2022). Presentations allow interviewers to observe these skills in action, moving beyond rehearsed interview responses.

Assessing Real-World Communication Skills

A study published in Forbes highlights that verbal communication is among the top skills employers desire (Forbes, 2023). By asking applicants to present, companies can evaluate not just what candidates say, but how they say it—gauging confidence, clarity, and audience engagement. This approach mirrors actual workplace scenarios, where employees often need to lead meetings, pitch ideas, or explain strategies.

Spotlight on Problem-Solving and Adaptability

The Society for Human Resource Management (SHRM) notes that presentation tasks also test a candidate’s ability to structure thoughts, use supporting materials, and respond to on-the-spot questions (SHRM, 2021). Such exercises provide insights into a candidate’s problem-solving approach and adaptability—traits that are essential in dynamic work environments.

Presentations in Job Interviews Benefit for Both Employers and Applicants

From an employer’s perspective, presentations offer a more holistic view of applicants. The Wall Street Journal reports that companies using this method see improved hiring outcomes, with new hires better matching organizational needs (Wall Street Journal, 2023). For applicants, it’s an opportunity to go beyond the resume, showcase their expertise, and stand out from other candidates.

How to Prepare for Presentations in Job Interviews

Presentation-based interviews can be particularly challenging, as they combine the pressures of public speaking with the stress of a job interview. Preparation is essential. Here are some recommendations:

1.      Update your skills: Consider enrolling in a presentation skills course or working with a professional trainer. Face-to-face coaching with video feedback is especially valuable to refine your body language and reduce your nerves.

2.      Prepare and rehearse your presentation: Many employers ask candidates to present a previous project (while keeping confidential details private). Choose a project that demonstrates your expertise and achievements, and tailor your presentation to suit the interview and audience. In some cases, you may be asked to deliver one of the company’s own presentations. If so, research the organisation thoroughly and practise with friends or your trainer.

3.      Learn techniques to control nerves: Presentation trainers often teach strategies for managing anxiety, and therapists can also provide useful tools for coping with stress.

Conclusion

The integration of presentations and public speaking into the interview process reflects today’s workplace realities. Communication skills are no longer a “nice-to-have”—they’re essential. By embracing this trend, both employers and job seekers can ensure a better fit and a stronger foundation for future success.

Author

Kimberly VanLandingham is the founder, trainer, and strategist for European Market Link Sarl, including Presentation Training Switzerland. Specialising in international business and technical leaders, she facilitates live training courses in Switzerland, covering public speaking and presentation skills. Kimberly has over 12 year experience helping clients with communications, 20 years experience at the DuPont company, with degrees in engineering and communications.

References

1. Harvard Business Review. (2022). “The Skills Leaders Need at Every Level.”
2. (2023). “Top Skills Employers Look For in 2023.”
3. Society for Human Resource Management (SHRM). (2021). “How Interviews Are Changing.”
4. Wall Street Journal. (2023). “Hiring Trends: Why Presentations are the New Interview Norm.”

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